Technical Solutions

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PPC Marketing

PPC is a method of driving traffc to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.
  • Paid ads on Facebook
  • Twitter Ads campaigns
  • Sponsored Messages on LinkedIn
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Video Advertising
This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:
•Hosting video ads through the YouTube Partner Program. •Posting affiliate links from your social media accounts.
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Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. Buzz-feed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.
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Social Advertising
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
•Facebook. •Twitter. •LinkedIn. •Instagram. •Snapchat. •Pinterest.
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Display Advertising
Digital Advertising is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. Digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
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