- Digital marketing is defned by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online.
- From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffc, and generate leads for your business. The channels you can use in social media marketing include: •Facebook. •Twitter. •LinkedIn. •Instagram. •Snapchat. •Pinterest.Read more
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results in pages at a price "per click" of the links you place.Read more