Digital Marketing

The Best Digital Marketing Strategy

Digital marketing encompasses all marketing efforts that use an electronic device or the internet
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Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
  • Digital marketing is defned by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online.
  •  From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

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Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO includes websites, blogs, and infographics.
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Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffc, and generate leads for your business. The channels you can use in social media marketing include: •Facebook. •Twitter. •LinkedIn. •Instagram. •Snapchat. •Pinterest.
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Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy.
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Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results in pages at a price "per click" of the links you place.
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